If you own a holiday home in a regional area, peak season is your golden opportunity. But too many owners wait until it’s “closer to summer” to get listed – and that delay could cost you thousands in lost income.
Here’s why getting the wheels in motion now is critical:
1. Listings take time to gain traction
Platforms like Airbnb, Booking.com, and VRBO rely on algorithms to surface properties to potential guests. On average, it takes 6–8 weeks for a new listing to climb the rankings and start generating consistent bookings. The earlier you list, the stronger your momentum heading into peak season.
2. Early reviews build credibility
Data shows that guests are far more likely to book – and pay premium rates – for properties with at least 3–5 reviews. Without them, your property risks being overlooked in favour of competitors. Getting listed early means you’ll have those first reviews under your belt before demand spikes.
3. Pricing power is highest at peak demand
Dynamic pricing tools and guest demand trends prove that properties with strong early bookings are able to command higher nightly rates. If you delay, you’ll be left chasing bookings at discounted prices.
4. Fix issues before guests arrive
The first few stays are the perfect opportunity to iron out the little things: missing items, guest requests, or tweaks to the setup. By the time peak season arrives, your property will be polished and guest-ready.
5. Don’t miss the booking wave
Peak season bookings don’t start in December – they start months in advance. Families, groups, and international travellers are already locking in their holidays. If you’re not live, your property won’t even be considered.
Check out some of our Case Studies for Central Coast and South Coast. Alternatively, you can see the the full range here.
Ready to make the most of peak season? Get in touch with AirKeeper today and let us do the heavy lifting.
